Smart Wine Media is the brainchild of Rob Ziegler, a wine industry veteran who recognized a growing disconnect between how retailers sell wine and how consumers gather information and make lifestyle choices. Rob enlisted Jeff Morgenthaler, a specialized website developer and social media marketer, and together they looked at how to re-position wine selling for the future.
The idea was to move wine marketing into the world of young, interactive, online consumers—the fastest-growing wine-buying demographic. That's still our core purpose, but along the way we've discovered that many wine sellers need support with traditional fundamentals, too. So now we take a two-pronged approach:
- We position wineries, retailers, restaurants, and distributors to make the most of their business using time-tested techniques; and
- We energize their online presence to connect with the growing world of online-savvy wine buyers.
